- The Story
A mid-size online fashion retailer was facing stagnating sales despite a growing customer base. Their website traffic was strong, but conversion rates had dropped below 1.5%.
With thousands of SKUs and a global audience, customers were overwhelmed by product choices — leading to high bounce rates and abandoned carts.
The company partnered with us to transform its digital shopping experience through personalization, predictive analytics, and a data-driven marketing strategy.
Mapping Out the Challenge
The root causes behind the brand’s low performance were identified as:
Generic user experience with no personalized recommendations.
Outdated mobile UX causing a 40% drop-off rate.
Lack of integration between inventory, marketing, and analytics systems.
Our goal was to create an intelligent eCommerce ecosystem that engaged users based on behavior, intent, and preferences — without losing brand identity.
The Strategy
Our approach focused on three core areas:
AI-Powered Product Recommendations
We deployed an AI engine that analyzed user browsing and purchase behavior to suggest relevant products in real time. These dynamic recommendations increased session duration by 63%.Mobile Optimization and Speed Enhancements
Rebuilt the mobile site with a lightweight, responsive framework, cutting average load time from 8 seconds to 2.4 seconds.Data-Driven Email & Retargeting Automation
Designed personalized email flows and dynamic retargeting campaigns that re-engaged users who abandoned carts or viewed high-value items.
Execution and Insights
By integrating customer data from multiple sources — CRM, website analytics, and purchase history — we created detailed customer segments and buying personas.
Each persona received tailored homepage banners, product recommendations, and messaging aligned to their fashion taste and budget range.
To further boost conversions, we implemented A/B testing across landing pages and checkout funnels, optimizing design and copy based on user interaction heatmaps.
The Results
After 3 months of implementation:
Conversion rate: Increased by 240%.
Cart abandonment: Dropped from 78% to 44%.
Average order value: Rose by 65%.
Customer lifetime value: Doubled within 6 months.
The brand not only regained momentum but became known for delivering a hyper-personalized shopping experience that felt as intuitive as having a personal stylist online.
The Outcome
Today, the brand operates in 8 countries with a powerful data ecosystem driving sales and customer engagement.
Its journey from stagnation to growth is a model of how intelligent personalization can redefine success in eCommerce.
