- The Story
A fast-growing EdTech company offering online certification programs struggled to scale its enrollments despite strong course quality and high student satisfaction. Their marketing depended on manual campaigns, inconsistent follow-ups, and disconnected tools for lead generation and nurturing.
Chatriox partnered with the organization to redefine their digital marketing and enrollment workflow, introducing automation, segmentation, and data intelligence. The goal was to improve conversion rates, optimize ad spending, and enhance student experience — all while maintaining the brand’s academic credibility.
Understanding the Core Challenge
The EdTech team relied heavily on ad-hoc email campaigns and sales calls to close new students. Leads were often lost due to delayed responses or poor qualification. Chatriox began with a complete data and workflow audit, identifying several inefficiencies:
Delayed follow-ups caused a 47% drop in conversion probability after 48 hours.
No segmentation existed between students exploring courses and those ready to enroll.
Campaign data across Google, Meta, and CRM tools were not synchronized.
Building the Roadmap for Intelligent Automation
Our team developed a 4-phase strategy to rebuild their marketing and admissions journey:
Smart Funnel Mapping
We structured the entire student journey — from inquiry to enrollment — mapping pain points and engagement triggers.AI-Powered Lead Qualification
Implemented Chatriox’s custom automation to score leads based on behavior, engagement level, and intent.Automated Communication System
Built cross-channel automation for email, WhatsApp, and SMS that dynamically adjusted messaging based on user actions.Real-Time Analytics Dashboard
Developed a dashboard visualizing live lead flow, campaign ROI, and counselor performance.
The Results
Within 6 months of implementation, the impact was transformative:
📈 320% increase in student enrollments
💸 45% reduction in cost per acquisition (CPA)
⏱️ 70% faster lead response time
🎯 89% boost in counselor efficiency
The EdTech platform not only scaled profitably but also enhanced its brand credibility through data-backed decision-making.
A Closer Look: The Power of Instant Response
Before automation, leads would wait hours (sometimes days) for a response. Now, through intelligent workflows, each inquiry receives personalized contact within 90 seconds, drastically improving conversion probability.
The automation also tracks every user interaction — from website visits to form fills — allowing counselors to engage at the right moment with the right message.
Sustaining Long-Term Growth
Today, the company continues to expand globally with Chatriox’s scalable framework. Each new region added to the platform runs on the same data-driven system — optimizing local campaigns while preserving brand voice.
“Chatriox gave us a structure that feels effortless — our team just focuses on helping students, and the system handles everything else.”
— Chief Marketing Officer, Global EdTech Company
