- The Story
A luxury home décor marketplace with over 50,000 products struggled with inconsistent sales across its website, social media, and retail partners.
Despite strong brand awareness, they lacked an integrated strategy to connect online and offline customer journeys.
They approached us to create a seamless omnichannel experience that unified inventory, customer behavior, and marketing automation across all touchpoints.
Mapping Out the Challenge
The company faced several pressing issues:
Disconnected sales channels creating inconsistent pricing and availability.
Poor user experience due to fragmented product data.
Low engagement across digital platforms due to repetitive content.
We set out to transform their operations by implementing a unified digital commerce system designed for scalability and consistent brand storytelling.
The Strategy
Our transformation blueprint revolved around four key pillars:
Centralized Inventory System
Integrated all inventory data into a single ERP system, allowing real-time updates across web, app, and partner platforms.Omnichannel Customer Journey Mapping
Designed a unified buying experience — users could browse online, check local store availability, and complete purchases via mobile or in-store kiosks.Performance Marketing Automation
Built an AI-driven ad campaign structure that optimized budget allocation and ad creatives based on ROI data across Google, Meta, and Pinterest.Content Personalization
Created modular content blocks that automatically adjusted tone, imagery, and calls-to-action depending on the buyer’s location and preferences.
Execution and Insights
We collaborated closely with their tech and creative teams to ensure a smooth rollout.
Through real-time dashboards, we tracked channel performance and adjusted ad strategies dynamically.
We also trained their in-house marketing team to use predictive analytics for forecasting trends — enabling smarter restocking and seasonal promotions.
The Results
The impact was transformative:
Total revenue: 3x growth within the first year.
In-store conversions influenced by digital ads: +190%.
Customer engagement across channels: +270%.
Return on ad spend (ROAS): Improved by 3.4x.
Additionally, the platform became a favorite among interior designers and boutique sellers who benefited from the improved visibility and user-friendly vendor dashboard.
The Outcome
Today, the brand stands as a benchmark for omnichannel excellence in luxury eCommerce, connecting digital storytelling, real-time inventory, and data-driven performance to deliver an effortless shopping journey.
Their success proves that when technology, creativity, and insight work together — commerce becomes connection.
